We've all experienced the highs that result from being in perfect sync with a colleague or customer and the pain, misery and frustration that results from mis-understandings and crossed-wires.
Gartner's "The Chief Sales Officer's Leadership vision for 2021", does a great job of explaining why B2B complex sales professionals need to "move from a selling to a buying posture". What does that mean, and what should we be developing?